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What is a Citation Score and how is it calculated?

Helen Barnes -

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The Citation Score is located within the Citation Tracker report under the 'Top Citations' tab on the right-hand side.

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This is a metric that is unique to BrightLocal. We present this score on all Citation Tracker reports. Please see below how this is calculated.

Score Calculation

Citation Score uses a simple formula that audits listings on the top citation sites. It considers four factors:

  • Listed / Not Listed
  • Business name (correct / incorrect)
  • Zip/Postal code (correct / incorrect)
  • Phone number (correct / incorrect)

The maximum score is 100. A score of 100 indicates correct listings on all the top citation sites.

Domain Authority Weighting 

Sites with higher domain authority have a weighting over sites with lower authority.

This means that correct listings on sites like Yelp and Facebook carry more weight towards the Citation Score than lesser known sites such as Hotfrog and Salesspider.

 

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