The Key Citation Score is a metric that's unique to BrightLocal, and is located within the Citation Tracker report under the 'Key Citations' tab.
We present this score on all Citation Tracker reports, and it's calculated as follows:
Citation Score uses a simple formula that audits listings on the top citation sites, and considers these four factors:
- Listed / Not Listed
- Business name (correct / incorrect)
- Zip code / postcode (correct / incorrect)
- Phone number (correct / incorrect)
The maximum score of '100' indicates correct listings on all of the top citation sites.
Domain Authority Weighting
Sites with higher Domain Authority have a weighting over lower authority sites, which means that correct listings on sites like Yelp and Facebook carry more weight towards the Citation Score than lesser-known sites such as Hotfrog and Salesspider.