What is the Key Citation Score, and how is it calculated?

The Key Citation Score is a metric that's unique to BrightLocal, and is located within the Citation Tracker report under the 'Key Citations' tab.

Screenshot_2022-08-19_at_13.32.41.pngWe present this score on all Citation Tracker reports, and it's calculated as follows:

Score Calculation
Citation Score uses a simple formula that audits listings on the top citation sites, and considers these four factors:

  • Listed / Not Listed
  • Business name (correct / incorrect)
  • Zip code / postcode (correct / incorrect)
  • Phone number (correct / incorrect)

The maximum score of '100' indicates correct listings on all of the top citation sites.

Domain Authority Weighting 
Sites with higher Domain Authority have a weighting over lower authority sites, which means that correct listings on sites like Yelp and Facebook carry more weight towards the Citation Score than lesser-known sites such as Hotfrog and Salesspider.

 

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Comments

1 comment

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  • Fran Eleazer

    How do you run the citation report?

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