What is the Key Citation Score, and how is it calculated?

The Key Citation Score is a metric unique to BrightLocal, located in the Citation Tracker (CT) report on the 'Key Citations' tab.

Location-Dashboard-Citation-Tracker-07-30-2026_12_09_PM.pngWe present this score on all Citation Tracker reports, and it's calculated as follows:

Score Calculation

Citation Score uses a simple formula that audits listings on the top citation sites, and considers these four factors:

  • Listed / Not Listed
  • Business name (correct/incorrect)
  • Zip code/postcode (correct/incorrect)
  • Phone number (correct/incorrect)

The maximum score of '100' indicates correct listings across all top citation sites.

Domain Authority Weighting

Sites with higher Domain Authority are weighted more heavily than lower-authority sites, so correct listings on sites like Yelp and Facebook carry more weight towards the Key Citation Score than listings on lesser-known sites.

 

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Comments

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  • Fran Eleazer

    How do you run the citation report?

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