Why are AI Insights & Recommendations valuable?

The key benefit of AI Insights & Recommendations is that they save you time and provide clarity.

• Instant highlights: Instead of manually comparing data or reading through multiple reports, you get the highlights at a glance; this ensures you won’t miss critical information.
   
• Actionable guidance: For users who aren’t sure how to interpret local SEO data or what to do next, the AI recommendations bridge that gap. It’s like having a consultant give you advice right inside the tool. 
   
• Consistency and objectivity: The AI looks at data consistently over time and can spot patterns a human might overlook. It’s not subject to bias or fatigue. If something is statistically significant, it will flag it. This helps in maintaining an objective view of performance.
   
• Education: Over time, reading AI insights can educate you on local SEO. You’ll learn, for example, what kind of events are considered important (like certain drops in rankings or differences in citation counts). The AI often uses best-practice reasoning; by following its logic, you subtly pick up local SEO knowledge.
   
• Client reporting: If you manage local SEO for clients, AI Insights can be repurposed to help explain results to them as the plain-language summaries are client-friendly. You might even include some AI-generated insights in your client reports to highlight wins or justify strategy changes.
   
• Continuous monitoring: AI will continuously check your data. So if something sudden happens, you’ll quickly get an insight alerting you. 

In summary, AI Insights & Recommendations take the heavy lifting out of data analysis. They present the story behind the numbers and tell you what steps to consider next. This empowers you to react faster to changes and steer your local SEO efforts more effectively, all while building your understanding of your campaign’s progress. It’s a perfect blend of automation and expertise, helping you make the most of BrightLocal’s data with minimal hassle.