What are AI Insights?

AI Insights are auto-generated summary highlights produced by BrightLocal Brain when it analyzes your data for a single location. In essence, these insights answer the question: “What are the key things happening in my local SEO right now?”

These insights are contextual and dynamic, giving you a plain-language summary of your data’s biggest talking points. They cover trends, wins, and areas needing attention in your local SEO and marketing performance. Instead of you hunting through various reports for changes, the AI points them out for you.