What is the Location Score?

The Location Score gives you a clear snapshot of how well a location is set up for local search.

It’s a score out of 100, generated as part of AI Insights, and you’ll see it on both the AI Insights and Your Locations page.

What the score tells you

Your Location Score brings two important ideas together in one simple number:

• How visible your location is in Google right now
• How strong the foundations are behind that visibility

This means you’re not just seeing where you stand today, but how well you’re set up to improve over time.

Why 100 isn’t the goal

A perfect score is intentionally out of reach.

Local SEO isn’t something you complete once and move on from. There’s always an opportunity to refine, improve, and stay ahead.

Even high-performing locations will have areas to work on. That’s what keeps you moving forward.

Think of your Location Score as a guide, not a finish line. It helps you focus on what matters next, so you can keep building stronger visibility with confidence.