Why are AI Insights valuable?

The key benefit of AI Insights is that it saves you time and provides clarity.

Instant highlights

Instead of manually comparing data or reading multiple reports for each location, you get the highlights at a glance, ensuring you won’t miss critical information.
 

Actionable guidance

For users who aren’t sure how to interpret local SEO data or what to do next, the AI recommendations bridge that gap. It’s like having a consultant give you advice right inside the tool. 
 

Consistency and objectivity

AI Insights monitors your data over time and can spot patterns a human might overlook. It’s not subject to bias or fatigue. If something is statistically significant, it will flag it, maintaining an objective view of performance.
 

Education

Over time, AI Insights can educate you on local SEO. You’ll learn, for example, what kind of events are considered important (like certain drops in rankings or differences in citation counts). AI Insights uses proven best-practice reasoning; by following its logic, you subtly pick up local SEO knowledge.
 

Client reporting

If you manage local SEO for clients, AI Insights can be repurposed to help explain results to them, as the plain-language summaries are client-friendly. You might even include some AI-generated insights in your client reports to highlight wins or justify strategy changes.
 

In summary, AI Insights takes the heavy lifting out of data analysis. It presents the story behind the numbers and tells you what steps to consider next. This empowers you to react faster to changes and steer your local SEO efforts more effectively, all while building your understanding of your progress. It’s a perfect blend of automation and expertise, helping you make the most of BrightLocal’s data with minimal hassle.