Why can’t I find the business category I want?

On the Core Information page for a Location, you can select the business category. The pre-populated list of business categories are taken directly from the list of business categories available for Google Business Profiles in that Location’s country.

When selecting a business category on the Core Information page for a Location, choose the one that best reflects the business's primary function. This ensures that potential customers searching for relevant services can find the business easily, and it helps the business perform better in Google’s local search results.