February 2026

Introducing AI Insights

At BrightLocal, we know that having data is one thing; knowing what to do with it is another. To help you bridge that gap, we are thrilled to announce the rollout of AI Insights, a powerful new tool that analyzes your location's performance and provides clear, actionable steps for improvement.

What is AI Insights?

AI Insights acts as your personal SEO consultant. It removes the guesswork by looking at your location's data, and instead of just showing you numbers, it provides tailored recommendations on what actions you should take next to boost your local search visibility. 

Who has access?

We are rolling this feature out in phases to ensure the best possible experience for our users:

• Grow Customers: Access is now live!

• Manage Customers: Access is now live!

• Free Trialists: Access is scheduled to launch in March 2026.

Note: For the vast majority of active locations, we have already pre-generated your insights. You may have received an email notification or a prompt within the platform to go and take your first look.

Why we built this

We’ve heard your feedback: sometimes the sheer amount of data in local SEO can feel overwhelming. We want to ensure that you never feel stuck when looking at your dashboard.

Our goal is to provide enough immediate value and clarity that you can spend less time auditing and more time growing your business. By using AI Insights, you can move from "What does this mean?" to "I know exactly what to fix" in seconds.

How to get started

If you are on a Grow or Manage plan, you can dive in right now. Learn how to generate AI Insights for a location here. 

If you need to upgrade to a Manage or Grow plan, please see: How do I upgrade my plan to access AI Insights?