Why is my Citation Builder campaign taking so long to show progress?

Citation building can sometimes feel slow, but there are good reasons for delays in progress updates. When you submit a Citation Builder campaign (especially one involving aggregators or manual directory submissions), our team has to:

1. Verify your business information (Name, Address, Phone) to ensure consistency with your Google Business Profile and website.
2. In some cases, claim or create listings on certain directories, which can take several days.
3. Wait for external directory sites to update. Different directories and data aggregators update at their own pace – some push your data live almost immediately, while others might refresh weekly or even monthly.

Also, if any details don’t match or need clarification, our team may reach out to you, which can pause the process until resolved. In short, some citations go live instantly, but others can take days or weeks depending on the site.

BrightLocal does guarantee that all your submissions and quality checks will be completed within 10 business days of purchase. Additionally, at least 70% of your listings should be live/updated within 38 days; if not, we will submit to extra sites free of charge to make up for it. So if you see 'In Progress' for a while, it often means the submissions are underway and awaiting external updates. Rest assured, if it’s beyond these timeframes, you can reach out via the 'Ask a Question' button found on your Citation Builder campaign report page for an update.